Social Media Are Tranforming YOU

Social media are transforming you into someone with influence. Marketers join in the communities so as to influence followers in creating brand awareness and creating sales.


“More than six in 10 (61%) US marketing and advertising executives believe that marketing teams within organizations have greater influence on business decisions now than they did three years ago, in part because of their leading-edge use of social media.”

The surveyer goes on to say…

“Companies increasingly recognize the value that marketing and creative teams can provide in terms of finding innovative solutions to business problems,” said Megan Slabinski, executive director of The Creative Group. ‘In the current economy, especially, many businesses must reinvent themselves, and marketers can play an instrumental role in helping their firms identify and fill emerging needs.'”

Slabinski added that social media programs, which are often overseen by marketing and communications professionals, may increase the pull these staff members have in an organization. ‘Many marketers are interacting directly with customers and clients through Twitter, Facebook and other social media, which gives them immediate, firsthand knowledge of how the firm’s products and services are perceived and can be improved upon.'”

Another said: While marketers should externally target online influencers to improve ROI for their brands, the feedback that they glean through their own social media interactions is equally important to Brand ROI because it can be leveraged internally to improve brands to make them more attractive to buyers, or to create new solutions that will be profitable among buyers.

Said another way, by interacting with their audiences through social media tools, platforms and programs, marketers can gain more influence among management teams and other departments inside their companies (which are sort of like their own “communities”).

When you are in The Social Web you’re on the front lines. You gain a direct line to your market because of active monitoring, discussing and learning all about the market’s interests, actions, preferences and finally needs. Mostly that’s the way to market your company to prospective customers together with information and feedback from prospective.They are more willing to share with you what needed to change within your own company. That’s the best part willingness to be a part of your company.

Published in: on August 17, 2009 at 5:04 pm  Leave a Comment  

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